2019-2020 University Catalog [ARCHIVED CATALOG]
Marketing, Department of
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Department Chair
Sunil Thomas
Department Office/Website
Steven G. Mihaylo Hall 5214
657-278-2223
business.fullerton.edu/marketing
Faculty
Christopher Anicich, Catherine Atwong, S. Allen Broyles, Susan Cadwallader, Steven Chen, Michael Collins, Christie Cooper, Joshua Dorsey, Mahdi Ebrahimi, Howard Forman, April Franklin, Neil Granitz, Mohammad Habibi, Aja Henriquez, Asma Khan, Yuna Kim, Chiranjeev Kohli, Matthew Lancellotti, Aubrey LeBard, Bobby L. Papoulias, Teeanna Rizkallah, Eric Rodriguez, Sunil Thomas, Aja Vasquez, Jillian Wood
Introduction
Marketing is a basic business function covering a wide range of activities. It includes studying markets, planning products, pricing them, promoting them, selling them and then delivering these products to customers. People in wholesaling, retailing, advertising agencies, research firms and transportation companies are all working in the marketing area. Any firm that is reviewing its product policies needs marketers to identify the market, choose the products, find where they can be sold and decide on a price for them.
Learning Goals and Student Learning Outcomes
Programs and Courses Offered
Bachelor of Arts in Business Adminstration
Master of Business Administration
ProgramsNon-DegreeCoursesMarketing
Courses are designated as MKTG in the class schedule.
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